The Competitive Edge

The East Coast Economic Region (ECER), covering the states of Kelantan, Terengganu, Pahang and the district of Mersing in Johor, is set to become one of Malaysia's dynamic regions offering diverse business opportunities to potential investors.

Located strategically in the east coast of Peninsular Malaysia, the ECER is well placed to become a major trade and industrial gateway, offering investors access to the vast, burgeoning markets of the Asia-Pacific region and beyond, encompassing a vibrant market of about two billion people.

Major investments in the region are currently focused in the booming oil, gas and petrochemical sector, but given the abundant non-hydrocarbon resources available in the region, the ECER is also set to experience economic developments in the fast-growing sectors of tourism, manufacturing, agriculture and education.

These development initiatives are detailed in the ECER Master Plan and will be the basis for guiding the development of this region until the year 2020 where it will be transformed into a major local and international tourism destination, an exporter of agro and resource based products and manufactured goods, a vibrant trading centre and an infrastructure and logistics hub.

To make this a success, the Government is counting on a mutual partnership with the private sector to encourage investment and new economic activities in the region. The Government is committed to putting in place physical, transportation and infrastructure projects to support the development initiatives.